New mobile app launched by Great Eastern to provide better benefits

General insurance products with telco-centric benefits announced with new partnership between Singtel and Great Eastern

Great Eastern launches new mobile app to provide customers with active policy management capabilities and better visibility of wealth and protection policy benefits

On July 1st, Great Eastern Singapore launched a new mobile app to give its Singapore customers 24/7 access to and one-glance overview of all their insurance and investment-linked policies anytime anywhere. This is a significant boost in the insurer’s digital transformation and innovative customer-centred solutions to provide greater visibility and convenience with enhanced security features, for customers to actively manage their insurance portfolio from their mobile devices.

new mobile app
The Great Eastern’s new mobile app is a one-stop policy servicing mobile app that allows you to easily access your Great Eastern Singapore policy information and e-services to manage your wealth and protection policies (image: Great Eastern Singapore)

Industry-leading features prioritised for mobile-first insurance customers

With the Great Eastern App, customers can now actively manage their investment-linked policies with more agility and simplicity through their mobile devices. With the ability to track and view fund values, customers now have the ability to track investment performance, make fund switches, fund withdrawals and premium apportionments at any time.

Instant access to comprehensive policy information, such as aggregated wealth and protection value where monthly or annual premium amounts as well as the instant viewing of maturity or expiry dates of policies and payments, can help facilitate easier policy administration for customers.

To provide better visibility for customer claims, key policy information such as benefits can be viewed easily across categories – for example death, disability, critical illness, hospitalisation, personal accident, travel, motor and home. A customer with Dependents’ Protection Scheme, Great Family Care and Great Life Advantage policies can now find out the total benefits or sum assured of all the three life policies in one overview, instead of going through policy documents one by one.

Great Eastern’s new mobile app aims to put the customer first

Mr Ryan Cheong, Managing Director for Digital for Business, Great Eastern said, “This is a big leap in Great Eastern’s digitalisation journey and a step in the right direction for insurers to put accessibility into the hands of our customers. Our new mobile app aims to put the customer first in terms of putting relevant information with the best user experience design and functionalities tested against feedback from our customers and financial representatives.

It will allow our customers make timely decisions on their protection and wealth portfolios, and manage them with unparalleled ease. For the digital customer of today, this addresses the need for secure and seamless accessibility to their policy portfolio with information at their fingertips”.

Innovating for Security

Among the security features supported in the Great Eastern App are biometric authentication and GREAT ID – customers’ single sign-in identity for all Great Eastern digital platforms. Customers also have the ability to securely update their personal particulars such as mobile number, email and mailing addresses with instant information populated via MyInfo and SingPass.

“The ability for customers to update their personal data on our app using MyInfo and SingPass is also an industry-first feature, which in turn helps to safeguard user privacy, prevent fraud and save paperwork without the hassle of uploading supporting documents,” added Mr Cheong.

The Great Eastern App aims to provide an optimised mobile experience for its Singapore-based customers and is already available on both the Apple AppStore for iOS users and Google Play Store for Android users. Since June 1, the app has garnered over 9,000 downloads, and is scheduled to roll out more value-added services in the next few months.

Empowering Customers and Financial Representatives Digitally

Great Eastern has launched services on digital platforms progressively since 2018 as part of its digital transformation strategy to provide better customer engagement, at the same time empowering its financial representatives to deliver quality service.

Customers can already purchase various general insurance solutions via Great Eastern’s digital affinity partners, and access policy information or perform selected transactions via Great Eastern’s E-Connect web portal.

Great Eastern’s two apps, GETGREAT and UPGREAT, empower and reward customers and the community to live healthier and better. GETGREAT is the first-of-its-kind wellness platform with a wellness coach powered by artificial intelligence, which offers personalised coaching 24/7 to nudge users towards their personal wellness goals. UPGREAT provides a single mobile platform where customers can seamlessly enjoy all their loyalty benefits and rewards digitally anywhere, any time.

The company has accelerated its roll-out of digital tools for customers and financial representatives amid the COVID-19 pandemic. Since as early as February, Singapore-based residents have been able to purchase certain life insurance products online. Great Eastern customers have also been able to engage with its financial representatives through non face-to-face channels through video calls to provide remote or tele-advisory services since March.

Its Great Digital Advantage platform first rolled out in 2019 to digitally empower its financial representatives to provide a better advisory experience to customers – offers interactive life storyboards and planning tools which help customers map their insurance needs to every stage of their life. This platform also allows financial representatives to better manage their customer relationships, monitor their sales activities and performance outcomes, thereby improving their productivity and efficiency with digital innovations.

With the Great Eastern Singapore app, you’ll have 24/7 access to:

Policy information:

  • Access details of all your Great Eastern Singapore insurance policies.
  • See the aggregated wealth and protection value of all your Great Eastern Singapore policies.

Make a service request:

  • Submit investment-linked product service requests for fund switch, fund withdrawal and premium apportionment.
  • Update your mobile number, email address and mailing address via MyInfo and SingPass.

Written by Ravi Chandran

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