Ravi Chandran
Joan Chang, the developer of The Iveria, a 19-storey, 51-unit freehold condominium, is now launching an online store with home accessories and Spa products
The Tatler magazine reported that with the launch, Ms Chang is hoping to engage millennial consumers who appreciate quiet luxury.
The Iveria, a boutique residence in the River Valley area, was built in keeping with Ms Chang’s company philosophy. “Luxury, in this case, refers to a more selective and curated experience.”
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Imagine a home where the Singapore CBD and the famous shopping enclave of Orchard Road was just a stone’s throw away. With luxurious finishings, high-end facilities, and every need you have for a contemporary and modern lifestyle is right outside your door. Such is the lifestyle embodied by the soon-to-be residents of The Iveria, a high-rise residential development in District 9 on the River Valley Estate.
A development by the Macly Iveria Pte. Ltd., which is a subsidiary of homegrown real estate developers Macly Group, the Iveria has its sights on the cosmopolitan generation who wants to own a home within mere minutes of nearby top schools, high-end shopping, fine dining, and connectivity to the best spots in Singapore.
The Iveria was launched over the weekend of Nov 9-10, 2019. 14 of the 20 units offered were immediately snapped up at the launch weekend with an average selling price said to be $2,640 psf.
At the launch weekend, Ms Chang said she was “extremely encouraged” by the take-up and added: “While most units sold in new project launches tend to be the one- and two-bedroom apartments, our project comprises only three-bedroom-plus-study units,”
Speaking to CNA Luxury about The Ivery, Ms Chang said: “The whole definition of luxury has changed. Five years ago, a high-end residence in the heart of town would have come with a pool, tennis courts, a fully-equipped gym and concierge services. But when you look at how millennials live today, chances are, we already have our own gym memberships and personal trainers. We’re wired, independent, with lots of apps at our fingertips, so we don’t need a concierge.”
Location
Indeed, The Iveria’s location in Singapore is its best asset. Nothing can beat its central location, accessibility, and connectivity to the commercial centers of Singapore.
Its address is 2 Yam Road, District 9 River Valley, the former location of Riviera Point. A prime location in the Core Central Region, the nearest MRT station is but a 5-minute walk away, which is the Somerset MRT Station.
Served by a myriad of lifestyle opportunities, Roberston Quay, Mohamed Sultan, Killiney Road, Orchard Road, and Great World City are reachable within minutes. This proximity offers The Iveria residents with a cosmopolitan lifestyle unrivaled by other high rise residential developments in the rest of Singapore.
Connectivity
For future residents of The Iveria, getting to and from anywhere in Singapore is a breeze. For public transportation. the Somerset MRT is only 5 minutes away, and with only one stop, you are able to reach the city state’s Financial District.
If you’re traveling by car, the condo has direct access to many expressways, which include the Central Expressway (CTE), the Pan Island Expressway (PIE), and the Ayer Rajah Expressway (ARE).
The upcoming Great World MRT is also due to be completed in 2021, which will be a short 680 meters from the condo.
Amenities
Need to shop for essentials? Or maybe you want to buy a new dress or outfit for a night out? Or maybe you need to go to the bank, or pay bills? The Iveria makes it possible for you to travel a short distance to do your shopping and errands.
Robertson Quay, a lifestyle enclave, is only 500 metes away. This enclave is filled with artisanal cafes, fine dining restaurants, wine bars, and pubs, bistros, and art houses.
For groceries, shopping, and errands, UE Square is only 570 meters away and the Orchard Gateway is only 580 meters from The Iveria. Clearly, the condo’s proximity to modern lifestyle opportunities is one of the many reasons why the Macly Group snatched this property right away, to create a residential development with the best amenities at the palm of your hands.
Furthermore, top schools are within close range, which makes the residence ideal for families with children. Some of the best schools within minutes from the condo include:
- Raffles Girls Secondary School
- The Chatsworth International School
- Outram Secondary School
- Anglo-Chinese Junior School
- St. Margaret’s Primary School
- River Valley Primary School
Facilities
The Iveria features 51 3-bedroom units with study, each featuring marble flooring, and luxury finishings. Large windows in each unit present airy, bright, and spacious abodes, with the top 3 floors offering unblocked skyline views of Singapore.
A minimalist color palette is used in each unit, rendering a contemporary appeal to each home. Owners can also expect glass wardrobes, stainless steel kitchens, and home appliances by top-end German brand Gaggenau.
The ground floor will feature the lobby and an area where gourmet dining will be made possible. The roof deck, on the other hand, will feature the infinity pool, sun deck, sky deck, and a cascading terrace.
Developer
The Iveria is a major development by Macly Iveria Pte Ltd, which is a wholly-owned subsidiary of Macly Group. With 30 years of experience in real estate development, this homegrown company is best known for its niche on boutique developments spanning both residential and commercial sectors in Signpoar.
The Iveria is also a project of the OVE, which is a lifestyle brand with a core ethos of modern luxury. The Iveria was inspired by New York City’s Flatiron Building, rendered as a wedge single building of 51 units over 18 floors.
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