Ravi Chandran
More than 4,500 people have visited the sales gallery of Avenue South Residence since Aug 30 when it opened for public preview
UOL Group Limited (UOL), its subsidiary United Industrial Corporation Limited (UIC) and Kheng Leong Company on Aug 30, commenced the public preview of Avenue South Residence, the first major residential project at the doorstep of Singapore’s Greater Southern Waterfront.
Covering about 2,000 hectares of prime waterfront land, the Greater Southern Waterfront has been identified as one of the key projects in the remaking of Singapore, creating many new opportunities for decades to come.
Avenue South Residence will redefine the live-work-play lifestyle due to its vicinity to dynamic work opportunities, F&B offerings and entertainment options. The Government’s plans to inject more job opportunities and a lived-in work population within the precinct will increase the upside potential and attractiveness of the development.
Mr Liam Wee Sin, UOL Group Chief Executive, said: “We see Avenue South Residence as a first-of-its-kind condominium and an early mover to tap the upside potential of mega projects in the vicinity, namely the Greater Southern Waterfront, the Rail Corridor and the SGH Campus. The 56-storey super high-rise towers, conservation of heritage architecture and its direct access to the 24km-long Rail Corridor, offer buyers a distinctive and differentiated living environment.”
Mr Liam added: “The 56-storey towers are very carefully planned to orientate all the units in the north-south direction with none of them looking into other units. This is a feat for a 1,074-unit development and signals our conscious effort to maintain the exclusivity and privacy for each and every buyer.”
The land parcel was awarded to the consortium in May 2018 at $1.035 billion or $1,138 psf based on gross floor area.
Mr Liam said: “Given our competitive land price, we are able to offer a product with high specifications and quality finishes at attractive prices starting from $858,000 for a one-bedroom unit and $1.15 million for a two-bedroom unit. Half of the 1,074-unit development are priced below $1.5 million, offering buyers plenty of choice units to capitalise on the area’s growth story and unique character of this development.”
The apartment units are spread across two 56-storey towers and five conserved fourstorey apartment blocks. Owner-pccupiers and investors can choose from units across three distinctive collections to suit their varying lifestyle and investment needs, namely the Peak Collection, Horizon Collection and the “limited edition” Heritage Collection. The development will comprise one-, two-, three-, and four-bedroom units ranging from 474 sq ft to 1,668 sq ft.
The 1,074-unit Avenue South Residence condo is scheduled for launch on Sept 7.
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Mr Liam added: “For the initial launch of the first 300 units, we are going to offer very attractive pricing. We intend to launch our Heritage Collection at an average price of $1,780 psf, our Horizon Collection at $1,980 psf and our Peak Collection at more than $2,250 psf.”
All collections come with high-quality specifications such as marble flooring and branded kitchen appliances. Those looking to own unblocked views of the city skyline can choose from premium homes in the Peak Collection from the 37th storey onwards. In addition, complimentary platinum membership to Pan Pacific DISCOVERY, a loyalty programme that offers exclusive privileges to the Group’s “Pan Pacific” and PARKROYAL hotels, is offered to buyers of the Peak Collection.
Residents will get to enjoy comprehensive facilities including a clubhouse, fully-equipped fitness suite, barbecue pavilions, a 50m lap pool, and a mini golf course. Exciting facilities in the sky include The Cloud at 56th floor comprising four themed function rooms and the Sky Court at 36th floor. Adjacent to the Rail Corridor, there is the Sanctuary Clubhouse at the third floor and the Gourmet Club at the first floor.
Avenue South Residence will also offer close to 10,000 sq ft of commercial facilities, including F&B outlets and a childcare centre for the convenience of families with young children. Situated close to the future Circle Line 6, residents will have easier access to Raffles Place and Marina Bay when the new Cantonment and Keppel MRT stations open by 2025.
The Avenue South Residence sales gallery located along Alexandra View is open daily from Friday, 30 August, 10am to 7pm. Apart from showcasing the development’s three distinctive collections, the sales gallery houses a media room, allowing prospective buyers to experience the panoramic views from the top of the actual development.
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