Cushman & Wakefield, a leading global real estate services firm, today announced its proptech partnership with Fifth Wall, a venture capital firm focused on technology solutions for the global real estate industry.
Fifth Wall fosters collaboration between innovative technologies for the built world and industry-leading incumbents from all sectors of the real estate industry. Fifth Wall’s second fund is one of the leading real estate venture capital funds raised to date, closing at $503 million and more than doubling the size of its initial fund, which closed in May 2017 at $212 million.
Brett White, Executive Chairman & CEO of Cushman & Wakefield commenting on the strategic proptech partnership said: “We’re committed to identifying and partnering with organizations that can help us develop the next generation of technology solutions for our clients, our colleagues and the built environment.”
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“We believe we’ve found a great partner and advisor in Fifth Wall, and together, we can help put Cushman & Wakefield’s clients at the center of some of the most innovative technology solutions in our industry,” he added.
Brendan Wallace, Co-Founder & Managing Partner at Fifth Wall commenting on the strategic proptech partnership said: “Fifth Wall sees powerful network effects in our unique fund model as it becomes a centralized platform for the world’s largest real estate companies to share insights and access new technologies to enhance their businesses.”
He added: “Working with innovative, forward-looking real estate companies like Cushman & Wakefield gives Fifth Wall the unique lens to evaluate new and disruptive technologies in our industry and to de-risk our investments through the strategic partnerships we structure with them.”
Besides proptech partnership with Fifth Wall, Cushman & Wakefield’s property technology (PropTech) strategy focuses on strategic partnerships across its global platform with a variety of organizations, including MetaProp NYC, Plug and Play and 1871. The firm also recently entered into technology relationships with innovative companies like Saltmine and Reonomy.
“Our PropTech partnerships make us more efficient, ensuring our firm evolves as quickly as the technologies that are disrupting our industry,” said Adam Stanley, Chief Information Officer and Chief Digital Officer at Cushman & Wakefield.
He added, “That means we can use our partners’ technology to continue delivering the best value to our clients and other stakeholders. Fifth Wall adds a powerful and impactful partner to support our strategy and advance the industry.”
“Proptech partnership such as the one between Cushman & Wakefield and Fifth Wall points to the signs of the times and property agents “must upgrade to keep up with than or die”, said Mr Paul Ho, chief mortgage officer of iCompareLoan. He noted that many property agencies struggle to keep up with all the regulatory changes in the industry, as well as the changing financial calculations for acquiring a property. He urged property agents to master the basics in property financing, refinancing, taxation and CPF.
Mr Ho said that iCompareLoan.com runs a full 2 – 3 days course on how property agents can produce such reports for their customers. He added that the trademarked course teaches Property Agents how to generate complicated Financial calculations using – Home Loan Report (TM) – in 3 mins flat. This helps Property agents to close deals faster and serve customers more professionally.
https://www.icompareloan.com/resources/icompareloancom-helps-agents-stay-ahead-game/
The Home Loan Report tool is a Singapore’s first one-of-a-kind analysis platform that provides latest updates of detailed loan packages and helps property agents, financial advisors and mortgage brokers to analyse home loan packages for their clients and give unbiased home loan / commercial loan analysis for their property buyers and home owners.
As buyers of the future grow more discerning, agents cannot afford to just rely on their personality or their experience to attract clients. Buyers and sellers of the future will increasingly rely on agents to have knowledge on property finance calculations and this is where the Home Loan report comes in.
This trademarked tool is a one-stop solution that can help deliver a detailed home loan report to property agents in 3 minutes flat. This is especially helpful when agents who do not have knowledge on property finance calculations make cold calls to potential clients and need to have a thorough analysis at hand in order to best direct each client on what their property buying and selling options are.
Such a report will not only help agents deliver the best possible property options to their clients, it will also help prevent the agent or potential buyers or sellers from wasting each other’s time since they already have all the information they need on the potential client’s buying or selling prospects at hand.
Mr Ho asserted that property agents who want to continue working in the industry must set themselves apart and position themselves as thought leaders, especially in this day and age where digital marketing largely drives the economy.
What’s especially good about the trademarked Home Loan Report is that the more agents use tool, the more traffic it will bring to the agency’s website. This feature is great for leads capture and brand recognition.
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